CPG Solutions
Take consumer insights to a higher level.
Buxton is the leader in the use of customer analytics for the consumer packaged goods industry. Whether you're a retailer or manufacturer, Buxton can help you understand your consumers like never before. We profile your consumers down to specific houses and the individuals that live there. Then, we help you use that information to make a wide range of decisions with greater confidence and clarity.
Benefits for manufacturers:
- Target the right retailers and the best stores for new product introductions
- Implement direct marketing programs where your customers live, work and drive
- Optimize your product and distribution mix by store
- Maximize product promotions by targeting the households most likely to respond
- Identify the specific retailers and stores with the greatest number of target customers
Benefits for retailers:
- Select store locations based on where your customers live
- Forecast sales with greater efficiency - by product, segment and store
- Optimize media to more closely fit your customers' lifestyles and locations
- Re-merchandise under-performing store to fit the surrounding customer base
- Execute private-label strategies by product line and by store
No other company in the world can provide you with a greater depth of consumer insight. Find out why companies like Walmart, H.E.B., Procter & Gamble and Kimberly Clark turn to Buxton for Consumer Packaged Goods Solutions.
To Learn More
Download our full brochure (PDF)
Taking Customer Analysis to the Household Level (PDF)
Request a printed brochure
Contact us at 817-332-3681 (Toll Free 888-2BUXTON) |
