How To Recruit The Right Tenant Mix


INVESCO Elevates Asset Values With TenantID^®
How do shopping center owners and managers determine the "health" of their properties? They turn to Buxton’s TenantID program for the most complete data about existing and potential tenants.

Through TenantID, property owners and managers learn whether their shopping centers are filled with the right retailers for their trade area. A shopping center that leases to inappropriate retailers will be unhealthy because it doesn’t draw customers nor generate sales to its fullest potential. Healthy shopping centers provide the right mix of shops, maximizing customer penetration and sales. And when sales are strong, owners and property managers can better negotiate leases.

Some Buxton clients use TenantID to assess their properties on a regular basis. The information they gain allows them to make better decisions about rent rates and lease renewals.

One such client is INVESCO Real Estate, a real estate investment advisory service to U.S. institutional clients. On a regular basis, Buxton analyzes INVESCO’s retail properties and provides a Trade Area Analysis Report on each retailer within the shopping center. With this information, INVESCO has the information it needs to add value to the properties in its portfolio. "Buxton’s information has been valuable," says David Bass, Associate Partner at INVESCO. "The data has helped us fine-tune the merchandising strategy for our properties."

In addition to analyzing existing properties, Buxton analyzes potential acquisitions for INVESCO and other property owner/managers. Using this TenantID service gives decision-makers a clear picture of the property’s current state and its possibility for enhanced success.

With TenantID, property owners and managers are assured that they have the tenant mix that maximizes their success.

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