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The Buxton Challenge

Congratulations to Goff Winkler for winning the 1st Annual Buxton Challenge!

Objective
Teams comprised of 2 - 4 students will have one month to complete the assigned case study that applies Econometrics in the retail industry. Teams are to decide what they think is the best solution and prepare a report to convince experts that their solution is the best one. Teams should consider multiple aspects of the case, decipher information about alternative data points and build a multivariate regression model. Teams should determine the factors that explain annual revenue for a retail or restaurant concept and consider statistical validity and real-world application in the construction of their models. This competition is intended to be challenging and exciting while introducing students to Econometrics in the retail industry.


Timing
The Buxton Challenge will be held on campuses throughout North and Central Texas in the spring of 2009. Teams will have one month to complete their analysis. The winning team from each campus will then compete in the Regional Finals Competition held
at Buxton headquarters later in the Spring Semester.


Teams
Each team must have 2 - 4 members who have taken or are currently enrolled in Econometrics. Members can be undergraduate or graduate students. Each campus may have multiple teams participate. Faculty mentors are optional.


Prize
The winning team from each campus will receive $1,000 and consideration for the Regional Finals Competition. Teams chosen as Regional Finalists will present their model and results to a panel of judges at Buxton corporate offices in Fort Worth, Texas. There, each team will learn more about how Econometrics applies to the consumer analytics industry. The winning team at the Regional Final Challenge will be awarded an additional $2,500.


Judging Criteria
The four main categories the judges will consider in determining both the Regional and Campus winners are as follows:

Statistical Validity
Completeness
Real World Application
Creativity
Teams that compete in the Regional Final Competition will also deliver a presentation that incorporates all team members and includes a question and answer session. Ancillary materials are allowed at the presentation.

About Buxton
Since 1994, Buxton has been the industry leader in customer analytics for retailers, restaurants and communities. Among its 1,700 clients are retailers such as FedEx Kinkos, Casual Male, California Pizza Kitchen, The Container Store and New Balance Shoes. For more information email challenge@buxtonco.com or call 817-332-3681 to speak with Rachel Howard.

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