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Richard T. (Tucson) Roberts is President of the Covington County Economic Development Commission in Andalusia, Alabama and a Past Chairman of the Southern Economic Development Council. He shares his experiences in executing CommunityID, the retail marketing strategy for the public sector. Almost all communities have or will have challenges in executing a retail marketing strategy. They have made the commitment to undertake a retail development program. A marketing plan has been formulated and they believe they are ready; target retailers are identified and they are taking aim, but they fail to pull the trigger and they wonder why nothing has happened? Consider these four pieces of advice on how to pull the trigger and put fire into a retail marketing plan:
Healthcare Opportunity Analysis
Buxton has launched a new Healthcare Opportunity Analysis for communities. This new analysis allows cities to pinpoint specific healthcare needs for their residents. Healthcare service opportunities are identified through an analysis of a community’s current healthcare service supply and demand. “Accessible healthcare facilities are an integral part to any community,” said Charles Wetzel, president and chief operating officer of Buxton. “Through the Healthcare Opportunity Analysis we’re able to identify what specific healthcare services are missing in a community. All city leaders want to provide quality services to meet the needs of their citizens and by performing this analysis, those leaders can make sure citizens’ needs are in fact being met.” Read more on the Healthcare Opportunity Analysis
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Governments Helping Local RetailersHow can local governments help retailers that are already located in their city and how small communities can increase foot traffic? All across the country local governments are getting creative to help promote retailers already located in their city. One example of what cities are doing is creating websites for local retailers. These sites give consumers detailed information for local shopping and dining establishments such as services, directions, store hours and links to store websites. |
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