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With the passing of the American Recovery and Reinvestment Act of 2009 (ARRA) in February, city leaders have diligently been assessing local opportunities by funding category. While planning for federal funds, a major factor to keep in mind in both the planning process, and the reporting process after funds have been awarded, is accountability. Under the umbrella of the ARRA are neighborhood stabilization programs, brownfields initiatives and HUD projects. Cities must perform due diligence to prove investments are fully vetted and are appropriate use of taxpayer money. For instance, if your city leaders decide to apply for neighborhood stabilization funding, there must be an overall assessment of the neighborhood in need of funding. This assessment should include, but is not limited to:
Retail Marketing Brochure Tips
Public sector clients of Buxton were able to display one-page retail promotion brochures in a special rack in the Buxton booth at ICSC RECon in May. We reviewed the brochures submitted by 60 cities and selected features that made the brochures effective marketing pieces. Here are examples: Using Leakage to Gain Attention: Richmond, Indiana uses retail sales leakage by store types to draw attention to possible sales volume. Population and Location. Yorba Linda, California positioned the city in proximity to major urban areas in Southern California and its significant population growth through 2020 as factors attractive for retail development.
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