January 2010

Best Practices

Shop Local Campaign

The onset of tightened consumer spending in 2008 provided Clovis, Calif., (population 95,128) city leaders focusing on business development with a handsome challenge. To help push their development in the right direction Clovis designed a campaign to encourage area consumers to shop local.

In December of 2008 Clovis put on "Big Wins Day," a one-day, city-wide promotion that was implemented to encourage people to spend money in the city. For every $10 spent in the Clovis area, customers received one raffle ticket for a chance to win a variety of prizes, including free gas, a computer, flat screen TVs. The goal, set by the city, was to get 100,000 shoppers to spend at least $10, pumping $1,000,000 into the local economy.The event created an enjoyable, exciting day for families and the surrounding community. Clovis recognized that consumers are more likely to shop local if there is a direct benefit to them. Record numbers for retailers and restaurateurs proved that community spirit and planning could lead to stimulation even in hard times.

Read more on shop local campaign.

Buxton Adds to Client Roster and Introduces New Services in 2010

Buxton ended 2009 on a positive note, adding more than 150 new clients over the course of the year, and is looking to add to the roster in 2010.

"Last year we remained bullish and adapted our services to our clients needs'," said Charles Wetzel, president and COO of Buxton. "We were able to help retailers, communities, manufacturers and healthcare entities increase revenues, which was crucial during the past year. In 2010 Buxton will focus on our newly expanded product portfolio and continue to meet the demands of our clients."

Read more about Buxton's new clients and services.

Resources

Optimizing Health care Services: Meeting Your Community's Needs
Webinar - February 16, 2010 at 10:30 am CST

In today's highly competitive health care marketplace, community leaders assume more active roles in assuring that their citizens' health care needs are adequately served.

The lack of health care services and providers affects every aspect of the community's economic, social and political make-up.

  • Do citizens leave your community for basic health care services?
  • Are you having difficulty attracting health care providers?
  • Are health care providers keeping up with age and population shifts in your community?
  • Do you need additional tools to assess your community's health care needs and understand plausible growth strategies?

This webinar has been designed for community civic and business leaders, local government staffs and economic developers who have a responsibility for community development. It will provide information and examples on how to assess the status of your current health care resources, identify where the service gaps are now and in five years, and how to use this information to start developing a plan to meet the demand of your citizens.

Register for this webinar

Buxton Webinar: Optimizing Healthcare Services: Meeting Your Community's Needs
February 16, 2010
Register for this event

 

 
 

Sites Ahoy

Retailers to focus on new markets in 2010

2010: The road to retail recovery

7-Eleven spreads across Northern California

Buxton Analytics Blog

Buxton Webinars

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