Consumer Packaged Goods Solutions: Overview

Knowing what consumers crave gives you an irrefutable edge.

When you thoroughly understand the consumer profile for your brand, you can claim the most coveted spot on any retail shelf. Know exactly who's buying your product, where they prefer to purchase it and why.

 

Whether you're launching a new product or developing a CPG segmentation strategy for existing products, those same granular analytics help you identify the right retailer partnerships and the most effective stores within their networks. Optimizing your brand and your assortment has never been easier. More on analyzing retail partners and locations.

 

Shopper-marketing groups come to us when retailers want them to drive sales. We can provide the localized sales and consumer marketing data that's often unavailable to retailers. In fact, working with us will result in you knowing more about retailers, their trade areas and the consumers who buy your products than the retailers themselves know. The combination of household-level analytics and detailed consumer analysis — using such tools as our unique consumer discovery technology — means you'll have the advantage of the strongest possible tools for putting a face on consumers. More about understanding consumers.

 

With our analyses, measuring ROI becomes simple and will be fully measurable before you even start a marketing campaign. More about optimizing revenue.

 

Discover the power of product marketing with precision. Contact us or call 1-888-2BUXTON (888-228-9866).

insights
paper
Private Brand Study - Meijer Case Study

A study on increasing private brand sales among private brand loyalists, s...

Click here to download the whitepaper.

paper
Competing for CPG Dollars: National Brands vs. Private Label

Focus your marketing to see private brand ROI soar.

Download the white paper.


paper
Improved Shelf Awareness

How customer segmentation and location-demand scoring can help CPG shopper ...

Read this field brief.

paper
Marketing Like a National Brand

Improve private-brand ROI by using analytics to target your marketing to ke...

Read this article.


 

 

Some of Our Current Consumer Packaged Goods Clients
  • picture
  • picture
  • picture
  • picture
  • picture
  • picture
  • picture

Get instant decision-making support and 24/7 access to your analytics. Learn more.

Log In:

Read this field brief. Improved Shelf Awareness