Be seen and purchased in all the right places.
To be noticed by the consumers you want to attract, you need to position yourself in the places they frequent. We can tell you exactly where they are.
Select retail partners
Some banners hold more sales potential for your CPG brand than others. But just how do you assess your opportunities? With our far-beyond-the-usual analytics based on granular household-level data, you'll know the areas and the audiences surrounding specific stores almost as well as if you lived there.
Prioritize sites
Choosing a particular retailer as a CPG partner is just the start. We'll help you determine which specific stores are best for your brand. Maybe it's all of them. Maybe it's a fraction. This step is especially critical with new product introductions. We'll help you analyze your options from the standpoints of ethnicity, lifestyle and behavior, so it's clear how each can affect the sales of your product.
Quantify site potential and marketability
Which store locations will yield the best sales and how much should you invest to market them and achieve your goals? Our customized models let you look at various scenarios so you can predict outcomes more accurately and avoid the pitfalls of guessing. For products in existing stores, you'll know which stores are underperforming and why.
Discover the power of product marketing with precision. Contact us or call 1-888-2BUXTON (888-228-9866).
Private Brand Study - Meijer Case Study
A study on increasing private brand sales among private brand loyalists, switchers, and national brand loyalists
Get instant decision-making support and 24/7 access to your analytics. Learn more.
