|
This article appeared in the June Issue of Retail Traffic magazine. For retailers that focus on low prices and convenience, the sputtering economy has opened doors—literally. For Eyes Optical, the Hialeah, Fla.-based eyeglass and contact value retailer, has been working to fill in its existing markets by opening up more locations to cater to its thrifty customers. The chain, which operates about 130 stores nationwide, says both the downturn in the economy and a renewed focus on the unique characteristics of its customers have worked in its favor. "There is this idea that we're just going to throw some stores in a market and really see how it goes," says For Eyes COO Adam Wolman. "But we've really qualified who are customers are."
Product Placement & Marketing Case Study Opportunity In 2008, XYZ Company commissioned Buxton’s CPG Solutions analysis to answer their business questions. XYZ Company wanted a better understanding of the households that use their products and consumers who visit their stores. The Buxton intelligence would help them market to their target households and optimize product placement in various retail locations, such as Walmart and Target.
Resources |
 |
||
Each month we feature a blog post from our blog. To subscribe to the blog,
click here.
|
||
Customer Centricity MattersAccenture posted a great article this month, focusing on companies having a customer-centric focus. The paragraph here speaks volumes: In tough times, the strong grow stronger. To weather the transformations now underway and sustain performance, organizations must maintain a strong customer-centric focus while dealing with complexity, uncertainty and risk.
|
||||
 |
||||
