By: Juli Zoota, Ph.D., Director of Research, Buxton
The holidays are coming up, and you've probably already made your list and checked it twice. Your direct marketing list, that is. At Buxton, we've been analyzing customer data to better understand how shoppers tend to behave during the holidays. Our main question was "Do shoppers tend to travel farther to shop during the holidays?" We got some interesting results, and our answer is an overwhelming "Sometimes."
Taking a case study approach and looking at customer transactional records before Black Friday (between January 1, 2008 and November 28, 2008, in our case) and after Black Friday for a retailer with stores in a variety of situations, we examined the drive time trade area size that captured 75% of the revenue for the stores....
Read More on How the Holidays can Change Shoppers' Behavior.
Competing for CPG Dollars
Focusing Marketing Efforts on Consumers Likely to Choose between National Brands and Private Labels
Written by Juli Zoota, Ph.D., Director of Research, Buxton
Mark Fauntleroy, Product Marketing Manager, Experian Simmons
Overview
The competition between retailer private labels and National Brands in the U.S. has increased dramatically over the past few years. Private labels have continued to gain market share in many product categories. We've seen such dramatic growth in private label market share that store brands now account for over 22% of the CPG products sold in the U.S.
The private label consumer was once thought of as financially challenged and willing to sacrifice quality. With the increase in private label purchasing, however, it is logical to assume that the private label consumer is looking more and more like the National Brand consumer everyday....
Download White Paper: Competing for CPG Dollars
Resources
Financial Stress Index
Buxton has created a Financial Stress Index that ranks CBSA's by the households with the least amount of disposable income. The ranking was compiled by looking at mortgage debt, income and non-mortgage debt.
The ranking was created to help retailers and restaurants understand the markets where consumers have over-extended themselves. In some instances retailers have been able to work on their marketing and merchandising strategies to overcome to challenge of households with less disposable income.
To learn more about the Buxton Financial Stress Index, click here.
More on the Buxton Financial Stress Index
