What is Customer Analytics?
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Applications for customer analytics (continued)

Today, many different kinds of companies and organizations are using customer analytics to improve business decision-making – and increase bottom-line results.

Retailers
So far, retailers have been the biggest users of customer analytics. Buxton helps retail and restaurant chains identify store locations that have a high potential for success, open new stores with minimal “cannibalization” of existing stores, and launch targeted marketing programs that cut waste and increase response. Retailers can initiate these marketing activities based on precise customer data.
 
Hospitals and healthcare clinics
In today’s competitive health care marketplace, healthcare organizations must stand out by becoming more “patient-centric.” Customer analytics can reveal where to build new hospitals or urgent care centers and which medical services
to offer at each location.

Communities
Forward-thinking municipalities are taking a pro-active approach to luring retailers and restaurants to their cities through customer analytics. Buxton provides cities with a clear picture of the people who live in the community and identifies which specific retailers that match the residence to assure interest and success. Cities can then directly approach retailers with this information in an effort to attract them to the community. The resulting economic development can help cities increase tax revenue, add jobs, keep retail dollars in the city, and revitalize decaying areas.

Consumer packaged goods companies
By analyzing psychographics data through Buxton, packaged goods companies can gain important consumer insights. They can learn the best markets in which to launch new products, the optimum product assortment for each store and accurately forecast sales by product and store.

Real Estate Development
Retail stores and shopping center developments use customer analytics to find the most successful real estate locations for their facilities. With the customer being the most critical factor of every successful retailer, customer analytics and development expertise can be combined to provide a world class real estate solution.

The future of customer analytics

Because it is a new science, applications for customer analytics are still emerging. Some feel that customer analytics could be useful in areas like political races, jury selection, and developing clinical trial communities.

With so many benefits available from customer analytics, it seems clear that the most successful and progressive organizations will be using this new science to develop customer insight, gain a competitive edge, improve decision-making and, ultimately, raise profits. It also seems clear that Buxton, the pioneer in customer analytics, will remain the leader in this dynamic field for years to come.

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