In today’s competitive patient-driven environment, the success of every healthcare enterprise will be determined by its ability to be patient-centric, that is, to know your "customer".

Buxton has pioneered customer analytics and customer predictive modeling to enable organizations to better understand their customers so that they can market more effectively and place facilities in locations most convenient to their core customers. Knowing something as simple as how far your patient is willing to drive for their medical care can make the difference between the success and failure of a facility.

By analyzing millions of customer records, both medical and non-medical, Buxton enables organizations to pinpoint the exact value of every patient for every service at any location, based on who they are and where they are. Buxton has serviced over 1,700 clients, including hospital systems, networks of urgent care centers, primary care centers and laser eye surgery centers including Florida Hospital, Albert Einstein Health, Baylor Health Systems, Quest Diagnostics and Concentra.

Actionable Solutions:


Patient-centric healthcare solutions for target marketing, site selection and service offerings

Optimize targeted patient mailings increase ROI and drive traffic to your facility