February 2010

One Eighty/Leisure Care Inks Deal with Buxton

One Eighty/Leisure Care, hospitality specialists for more than 30 years, has announced a strategic partnership with Buxton, a leading customer analytics firm. Buxton will assist with customer identification, community placement, and business intelligence efforts for One Eighty's Senior Housing Brands.

"It is very important to be familiar with who is choosing our retirement communities, and where those residents are located to achieve the right balance for their hospitality needs," said Jason Childers, vice president of brand strategy for One Eighty. "Partnering with Buxton provides us the ability to better understand who our customers are and how to reach them more effectively for future development."

Read more on One Eighty/Leisure Care

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Micromarketer
Buxton Unveils Enhanced Web-Based Solution- SCOUT

SCOUT, developed by Buxton, is an online tool providing hospitals and healthcare providers with access to physician and facility supply, healthcare demand, demographic and psychographic market data and more. With a Google Maps interface and a design that places priority on ease of use, drive the insights needed to make intelligent planning and marketing decisions.

Download the SCOUT Brochure

Optimizing Locations For Your Facilities, Physicians and Services

A growing number of providers are searching for fact-based approaches to determine where to "plant the flag" when it comes to:

  • Opening a facility
  • Acquiring an existing practice or business
  • Deciding where to locate specialists
  • Evaluating a convenient care clinic strategy
  • Bundling services at given locations
  • Analyzing the true impact of competition

Hear first hand from Alan Ayers, VP of Strategy and Execution at Concentra, about how they utilize data-driven analyses in their decision-making processes. Gain more insight into the true meaning of "patient analytics", and how you can begin developing a market planning strategy where results triumph gut instinct.

From segmenting patient populations to statistical testing and modeling of variables for performance impacts, learn what types of tools and solutions savvy healthcare organizations are implementing in their planning and strategy efforts.

Register for the Webinar

Buxton Webinar
April 21, 2010
1:00 - 2:00 CST
Topic:
Optimizing Locations For Your Facilities, Physicians and Services
Register for Webinar

 
 

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