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Use customer analytics to select the site for a new urgent or immediate care facility Physicians who work in urgent care situations become experts at making vital decisions quickly. They see a problem and, to the patient, they seem to instinctively respond. We as healthcare providers know that the doctor calls upon years of training and experience rather than relying solely on a “gut feeling” about the injury or illness to make a diagnosis and develop a treatment plan. This analogy holds true with most business decisions related to starting an urgent or immediate care facility. Basing decisions on gut feelings or personal “knowledge of the market” alone is dangerous. It’s best to make choices based upon knowledge and proven skill. This holds especially true in one of the first and possibly the most significant decisions you will make - where to locate your facility. Learn More Reproduced with permission of Immediate Care Business, January/February 2008.
For electronic usage only. Not to be printed in any format.
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Dr. Ken Rabinoff-Goldman, vice president of Buxton’s HealthcareID division, was named to the Who’s Who in the Ambulatory Surgery Industry list by Today’s Surgicenter magazine. The list recognizes outstanding individuals who serve the outpatient healthcare community, and the facilities that shine. Rabinoff-Goldman joined Buxton more than three years ago and is responsible for business planning, market development and sales for the healthcare industry. He draws upon his years in private healthcare practice as well as retail operations experience to provide expert guidance to Buxton clients. Learn More |
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