In today’s economy, it’s not about outspending the competition; it’s about outthinking them. For healthcare organizations, this means making smart marketing moves to retain and reactivate your current patients. After all, it’s much more cost effective to keep an existing patient than it is to find a new one.
Who are your patients?
Most healthcare executives can answer this question on a general level. However, healthcare facilities provide care to many different kinds of patients, and each kind offers a different return on your marketing investment. Some patients will visit a facility or physician once and never return, regardless of what you do to bring them back. Others will stray from returning to you for care due to any number of factors including competition and convenience. Without question, the patients who deserve the greatest focus are your “best” patients – the ones who are loyal to your brand and represent a high lifetime value to your organization. Buxton can help you sort through your patient data, and identifying those patients who are most likely to choose your healthcare facility again and again.
Keep your most valuable patients coming back.
Once you have a clear picture of your best patients, you should allocate the necessary resources to retain them. Buxton can deliver the best names in your house file based not only on recency, frequency and monetary value, but on more telling characteristics like demographics, psychographics, financial attributes and behavioral characteristics. Once you have this information, you’re in a much better position to develop long-term, mutually beneficial relationships with these patients. You can develop marketing campaigns tailored to their specific needs and preferences, and even create personalization and up-sell strategies that keep your organization "top of mind".
Read more on Patient Retention and Reactivation.
Buxton Continues to Integrate New and Relevant Healthcare Data and Reporting into SCOUT
Buxton has recently completed an upgrade to SCOUT, its online analytical tool. Enhancements made to SCOUT include the addition of new data elements, capabilities and reports for user-defined purposes.
SCOUT users now have access to:
Physician/Clinic file - Leverage information on more than 380,000 unique outpatient practice locations throughout the U.S. This file takes into account physicians that practice at multiple locations. This information can be queried via on-the-fly reporting, enabling users to run the following reports:
- Define custom geographies for analytic purposes
- Count number of physicians, by specialty, within user-defined geographies
- Count number of unique practice points and number of physicians practicing at these locations within user-defined geographies
- Create physician surplus/shortage analysis within user-defined geographies
Healthcare Demand data - Leverage case incidence and physician office data throughout the U.S. Also available for reports including:
- Define custom geographies for analytic purposes
- Case incidence (MDC) - current year and 5-year projection
- Case incidence (DRG) - current year and 5-year projection
- Physician Office Visits by Payment Source - current year and 5-year projection
- Physician Office Visits by Physician Setting - current year and 5-year projection
- Physician Office Visits by Physician Specialty - current year and 5-year projection
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