| |
|
|
Based on a 5-minute drive-time trade area analysis, Buxton identified
100,000 households and the spending and lifestyle habits of those
households. Knowing that Town Center faced stiff competition with a new mall
development just 15 minutes away, Buxton took the mall development into
account and advised city leaders and developers which retailers to recruit.
Buxton identified solid national retail matches for Mill Creek and as a
result, the community successfully landed several concepts including
University Bookstore, Jamba Juice and Cold Stone Creamery. The retail
identification process was based on the fact that the retailers located in
trade areas that looked like consumers in the Mill Creek trade area. Stowe
and other City leaders also used the information generated by Buxton to
attract desired regional and local retailers to the Town Center based upon
the premise that if the spending and lifestyle habits of Mill Creek's trade
area were successful for national retailers, the same information could be
used for similar retailers at the regional and local level.
"We had a good sense of what the community wanted in terms of retailers and
this validated our beliefs and allowed us to market to quality retailers
that may not have given us a second look," Stowe says.
Stowe's only regret is bringing Buxton into the project rather late. If he
had to do it again, he says he would start work with Buxton earlier in the
process.
Currently, Bob serves as the City Manager of Bothell, WA
|
| |
|
|
Lifestyle center finds suitable tenants with Buxton's help - (continued) 
