Retail Development involves these key players that you, as
community leaders, may interact with:
- Retailers contribute to the
development process in terms of:
- Lease payments
- Inventory
- Staffing
- Experience in marketing
- Knowledge of buying patterns
- Ability to maximize profits
- The developer brings to the process
- Financing ability
- Development experience
- Knowledge of concepts and how they operate in markets
- Relationships with retailers
- Experience in selecting retailers that create a complementary mix
- The commercial real estate broker is an independent operator who may represent a developer, a retailer or a land/building owner. They may act as a go-between by:
- Preparing marketing packages
- Coordinating meetings between city staff and retailers/developers
- Securing tenants
- Selecting sites or buildings
In some development cases, a financial intermediary may be involved. If so, one usually works directly with the retailer, the developer or the broker. You as the community representative will typically have limited, if any contact.
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Players in the Retail Location Process - continued 
