After you have made your pitch it is now time for your patience to kick in. In this issue we list the final tips for pitching retailers.
Remember: Relationship marketing is the strategy of moving the interested – to the seriously interested – and then to the final location decision

Post-Presentation

1. Long-sale Cycles
Generally, retailers do not make a high-stakes location decision on the basis of one visit. Success requires building and maintaining relationships for the long haul.

2.Follow up
Community marketers are often frustrated with "no action" after the initial presentation. The momentum of the decision process is difficult to maintain, but it is up to you to keep it going. Hoping and coping is not an option. Gain control by frequent contact and follow up.

To view the other tips for pitching retailers please visit our past issues of  The Buxton Report.