FORT WORTH, Texas – Buxton, the leader in customer analytics for the retail industry, will introduce an online marketing tool for communities at the 2007 International Council of Shopping Centers (ICSC) Spring Convention in Las Vegas, May 20-23.

In order to increase economic activity, many communities are now actively pursuing brokers, developers and retailers in hopes of bringing new retailers to their cities. SCOUT 2.0 for CommunityID brings communities to the leading edge of electronic marketing. The online program enables communities to display all demographic and psychographic information with just a few clicks. Buxton performs the research and compiles it into SCOUT 2.0 so that communities do not have to gather data, conduct their own research or learn to operate new software.

"With a few clicks of the computer, you can give a retailer or developer all the information they need to know that your community has their target consumers," said Harvey Yamagata, president of Buxton’s CommunityID division. "It's without a doubt the most technologically advanced way of showing off the advantages of your city."

In addition to psychographic and high-resolution mapping capabilities, SCOUT 2.0 allows users to upload and store a wide variety of information, including aerial photos, zoning maps, site plans, workforce statistics and other reports.

"With SCOUT 2.0, a community can centralize their marketing efforts by storing everything in one place online," Yamagata said. "The system is also intuitive and easy to use. You can travel anywhere in the world for a presentation and immediately access and showcase the best aspects of your city to retailers and developers."

About Buxton

Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. In recent years, Buxton has expanded its focus to also advise city governments, healthcare organizations, and consumer packaged goods manufacturers. Buxton enables organizations to pinpoint the exact value of every customer for every product at any distance from a particular site. Buxton draws from its individual- and household-level databases to identify customers’ lifestyles, behavior patterns and buying habits. Among its 1,500 clients are retailers and brands such as FedEx, Casual Male, California Pizza Kitchen, The Container Store and New Balance Shoes and communities such as McKinney, Texas; Buffalo, N.Y.; Gary, Ind.; Midtown Alliance Atlanta, Ga.; City of Moulton, Ala.; and the Village of Broadview, Ill. In a 2006 article for the retail industry, Retail Traffic recognized Buxton as “a site-selection ace that is forging new ground in advising retailers.” Buxton was also selected as one of the Most Innovative Companies in the 2006 American Business Awards and was named in Fast Company magazine’s 2005 Fast 50 list of top innovators and technology pioneers.

For more information, visit www.buxtonco.com