Buxton, the leader in customer analytics for the retail industry, will introduce the newest version of SCOUT, its online site and customer management system, at the 2007 International Council of Shopping Centers (ICSC) Spring Convention in Las Vegas, May 20-23.

The new release, SCOUT 2.0, adds powerful features to this advanced online tool, which allows retailers to make better decisions concerning store locations by providing instant access to the most accurate demographic data and high-resolution maps.

“With SCOUT 2.0, you can immediately see how many actual and potential customers are near an existing store or a potential store site,” said Rich Hollander, president of Buxton’s CustomerID division. “Another new feature lets you customize a trade area for new or existing stores. The new release is considerably faster than before, so you can get the information you need in just seconds.”

SCOUT 2.0 also includes a Scenario Viewer, which allows retailers to view potential store locations under different market situations.

In addition to features that improve site selection, SCOUT 2.0 gives users the ability to scan, upload, store, search and retrieve a wide variety of store information, including site photos, sales forecasts, market summary reports and lease documents.

“Since the system is available online, you can access any of this information anywhere in the world,” Hollander said. “It’s an extremely convenient way to manage all of your store data in a single place.”

Retailers like The Container Store and Interstate Batteries are among the more than 60,000 retail locations that are managed by Buxton customers. Both clients have used the technologically advanced SCOUT system to find potentially profitable store locations and store site information online. .

About Buxton

Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. In recent years, Buxton has expanded its focus to also advise healthcare organizations, consumer packaged goods manufacturers, and city governments. Buxton’s drive time gravity enables clients to determine the value of their customers linked to both products and particular locations. Buxton draws from its individual- and household-level databases to identify customers’ lifestyles, behavior patterns and buying habits. Among its 1,500 clients are retailers and brands such as FedEx, Casual Male, California Pizza Kitchen, The Container Store and New Balance Shoes and communities such as McKinney, Texas; Buffalo, N.Y.; Gary, Ind.; Midtown Alliance Atlanta, Ga.; City of Moulton, Ala.; and the Village of Broadview, Ill. In a 2006 article for the retail industry, Retail Traffic recognized Buxton as “a site-selection ace that is forging new ground in advising retailers.” Buxton was also selected as one of the Most Innovative Companies in the 2006 American Business Awards and was named in Fast Company magazine’s 2005 Fast 50 list of top innovators and technology pioneers.

For more information, visit www.buxtonco.com