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CommunityID webcast will be held on Wednesday, Jan. 17, 2007,
at 10:30 a.m. CST. The one-hour webcast, “Selling Your
Community to Retailers,” will provide an overview of trends
in retail recruitment and will give numerous real-world examples
of successes featuring selected communities.
“More than ever before, communities are taking an active
role in attracting appropriate retail development to their trade
areas,” says Harvey H. Yamagata, president, CommunityID
Division, Buxton. “We’re delighted to host this
informative event for municipal leaders and economic development
professionals across the country.”
The webcast will cover what communities need to locate retail
to their trade area and how to assemble sites for development.
Participants will learn how to market their communities to retailers
and how to gain a competitive advantage over the many other
municipalities vying for retailers’ attention. Throughout
the webcast, participants will be able to write in questions,
and there will be a designated Q&A session at the end of
the webcast.
Since 1994, Buxton has helped over 1,200 major retailers make
site selection decisions by providing comprehensive customer
and market analysis. In recent years, Buxton has helped more
than 300 municipalities attract retailers and restaurants to
their communities. Buxton’s CommunityID is a comprehensive
marketing system that gives communities solid data about their
retail potential, detailed information about the buying habits
of consumers in their trade areas.
To register for the webcast, go to www.buxtonco.com and click
on the link to sign up.
To further educate its municipal clients and other interested
community leaders, Buxton is launching the Retail Economic Development
Blog. Accessible from Buxton’s web site, this blog is
an outlet for communities and economic developers to share their
ideas and learn more about retail economic development trends.
To access the Retail Economic Development blog, go to http://communityid.buxtonco.com.
About Buxton
Since 1994, Buxton has been the industry leader in customer
analytics for the retail industry. Among its clients are communities
such as McKinney, Texas; Buffalo, N.Y.; Gary, Ind.; Midtown
Alliance Atlanta, Ga.; City of Moulton, Ala.; and the Village
of Broadview, Ill. as well as retailers and brands such as FedEx,
Casual Male, California Pizza Kitchen, The Container Store and
New Balance Shoes. In a 2006 article for the retail industry,
Retail Traffic recognized Buxton as “a site-selection
ace that is forging new ground in advising retailers.”
Buxton was also selected as one of the Most Innovative Companies
in the 2006 American Business Awards and was named in Fast Company
Magazine’s 2005 Fast 50 list of top innovators and technology
pioneers.
For more information, visit the Buxton Web site at www.buxtonco.com.
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Webcast to Address "Selling Your Community to Retailers" - (continued) 
