Buxton Recruits Retail Veteran

FORT WORTH, Texas - Rick Devero has joined Buxton as director of sales for CustomerID. Based out of the home office in Fort Worth, Devero works with retailers and restaurants to identify strategies to grow their businesses using customer analytics.
CustomerID is Buxton’s proprietary process for identifying and defining prospective customers for retailers and restaurants. CustomerID combines advanced retail market research technologies with the most comprehensive data resources available. The resulting information helps organizations make sound location decisions based upon need, and it helps them judge the future success of potential sites.
Devero brings a strong background in retail leadership to the position with a focus on sales, marketing and real estate. Most recently, he was retained by Mosaic Sale Solutions to handle the Best Buy account. Devero holds a bachelor’s degree in communications from the University of Texas at Arlington.
“We are glad to have Rick join our team,” says Rich Hollander, CustomerID president. “His background in retail operations and management are a perfect fit for our organization. Buxton clients will benefit from his knowledge and insight into the industry.”

About Buxton
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization’s best customers and find more like them anywhere in the U.S. Among its 1,700 clients are retailers FedEx Office, PetCo, California Pizza Kitchen, The Container Store, and New Balance Shoes; consumer packaged goods clients H.E.B., Pepperidge Farm, and Proctor & Gamble; healthcare clients Quest Diagnostics, CareNow, and Concentra; and communities McKinney, Texas; Gary, Ind.; Midtown Alliance Atlanta, Ga.; and the City of Moulton, Ala. Buxton’s founder Tom Buxton was named the Ernst & Young Entrepreneur of The Year® 2007 in Business Services for the Southwest Area. In 2006, Retail Traffic recognized Buxton as one of three figures “influencing the future of retail real estate.” Buxton was also selected as one of the Most Innovative Companies in the 2006 American Business Awards and was named #2 in Fast Company Magazine’s 2005 Fast 50 list of top innovators and technology pioneers.

For more information, visit www.buxtonco.com.

Contact:
Courtney Hall
Communications Specialist
2651 South Polaris Drive; Fort Worth, TX 76137
Tel: 817-332-3681 Fax: 817-332-3686
chall@buxtonco.com