Officials Contract with Buxton to Help Davison, Mich., Clarify Retail Potential

Buxton, the leading customer analytics firm specializing in the retail industry, has been retained through a partnership between the City of Davison and the Township of Davison, to assess the retail and restaurant development opportunities needed to satisfy the demand of the area’s 25,000 residents in these suburban communities located just west of Flint, Mich.

Buxton will provide CommunityID, its unique retail identification program that will profile the area's consumers. As part of the CommunityID program, Buxton will use proprietary methodologies and draw on its database of 120 million households to identify the spending habits and lifestyles of customers in the trade areas. After comparing the information on the selected trade area to the core customer profiles of regional and national businesses, Buxton will recommend retailers and restaurants whose client bases match that of the site.

"We are hoping that Buxton's approach to retail recruitment will provide us with the tools to attract more retail, and prove to be a valuable investment in our future," said Mayor Fortner. "We are excited about the ability to match specific retailers with the lifestyles of our residents."

Growing the retail sector will create new jobs, increase tax revenues and satisfy residents’ desire to shop at home. It will also bring new dollars into the area while retaining dollars that are currently spent outside the communities.

"We believe there are retail and restaurant opportunities for the area, and are excited to help city leaders in their efforts to target suitable restaurants and stores," said Chip Rodgers, senior vice president, Buxton.

Buxton is currently providing retail economic development assistance to more than 450 communities in 38 states.

About Buxton
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization's best customers and find more like them anywhere in the U.S. Among its 1,900 clients are retailers FedEx Office, New Balance Shoes, PETCO and The Container Store. Public sector clients include Orlando, Fla., Dinuba, Calif., McKinney, Texas and Clemson, S.C.

For more information, visit www.buxtonco.com.

Courtney Hall
817.332.3681
chall@buxtonco.com