Public Sector Experiences Success This Year

Despite the changing retail sector, cities that understand their consumers, and how to market their community to the appropriate retailers and restaurants, are successfully recruiting retail.

"Retailers are genuinely interested in learning about the El Paso market, especially when we show them the Buxton information on our trade area," said Jessica Herrera, an economic development specialist for the City of El Paso, Texas. "The outlet mall in El Paso took the data and ran with it. They have experienced considerable growth over the past 12 months."

The city of El Paso has recently landed Babies R Us, DSW, Ulta and Pro's Ranch Markets. The city was also successful in getting Kohl's to open its third location in the market in an old Mervyn's building.

The city of Sterling, Colo., experienced success late last year with Bealls opening its doors in October.

"The citizens of our city were extremely happy to see Bealls open," said Richard O'Connell, director of the Logan County Economic Development Corporation. "From what we're hearing, Bealls doubled their projected sales during the holiday season. We couldn't be happier – and we look forward to announcing another retailer opening in the near future."

Officials in Bay City, Texas have seen similar success after taking a deep look at the consumers in their trade area.

"Out of the 10 retailers identified by Buxton as a good match for Bay City, we have landed both CATO and Hibbett Sports," said D.C. Dunham, executive director of economic development for Bay City, Texas. "Even though our projections showed a decline in population, the data we were armed with gave us enough momentum to land retail - now that's a testament to the power of consumer data."

Buxton's public sector division helps municipalities, counties and economic development groups identify retailers and restaurants that are a natural fit for a market through consumer analytics. More than 450 cities nationwide are using Buxton information to market to retailers, having successfully recruited over 20 million square feet of retail.


About Buxton
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization's best customers and find more like them anywhere in the U.S. Among its 1,900 clients are retailers FedEx Office, New Balance Shoes, HEB and Vitamin Shoppe.

For more information, visit www.buxtonco.com.

Contact:
Courtney Hall
Communications Specialist
2651 S. Polaris Drive; Fort Worth, TX 76137
817-332-3681
chall@buxtonco.com