Buxton Launches Tenant Matching Services

FORT WORTH, Texas (May 15, 2005) Buxton, the leading customer analytics firm for the retail industry, has launched six new products that give developers and leasing professionals a wide range of information to find the right tenants for their properties.

Part of Buxton’s TenantID program, the six new products zero in on the exact types of data needed for maximizing each property’s potential. Each service is summarized below:

•Tenant Matching - Buxton’s premier developmental tool, Tenant Matching uses Buxton’s exclusive 4,500-retailer database to find the retailers that best fit a particular site.
•Benchmark Site Reports: This product provides benchmarked demographics for a particular retailer. With this information, developers developers can compare their site’s demographics with the average regional demographics for a particular retailer. They can also compare their sites to competing shopping centers and benchmark against their best existing sites.
•Market Analysis by Retailer: This 36 x 48-inch dot density map displays the potential customers in a market for a specific retailer, and it shows the existing locations for the retailer and its competitors. With this information, developers can make informed site-selection decisions.
•TenantMix Report – Developers use this tool to better leverage rent rolls and to assist in site acquisition analysis. The developer is able to determine the quality of the retailer’s fit based on demographics and psychographics of the retailer’s customers and the site in question.
•Comparable Site Reports– With this product, developers can identify comparable shopping centers nationwide and benchmark their development against these shopping centers. This information allows developers to iden-tify their best potential retail mix and recruit the best retailers for their site.
•Retail/Shopping Center Modeling – This retailer-specific model provides forecasted dollar volumes and project cannibalization dollars for specific markets. This data allows developers to build shopping centers in optimal locations anywhere in the United States.

“We are pleased to announce these exciting products,” says Tom Buxton, President and CEO of Buxton. “Developers and leasing professionals are growing increasingly sophisticated in their tenant analysis. These tools will allow them to fine-tune their leasing strategies, which can save them both time and money.”

ABOUT BUXTON
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. In recent years, Buxton has expanded its focus to also advise healthcare organizations, consumer packaged goods manufacturers, leasing agents and city governments. Buxton enables organizations to pinpoint the exact value of every customer for every product at any distance from a particular site. Buxton draws from its individual and household level databases to identify customer’s lifestyles, behavior patterns and buying habits. Among its 1,100 clients are retailers and brands such as FedEx, Casual Male, California Pizza Kitchen, The Container Store and New Balance Shoes.

Fast Company magazine named Tom Buxton, president and CEO of Buxton, to its 2005 Fast 50 list. Each year, the magazine recognizes 50 remarkable people for their leadership and innovation.


Contact:
Courtney Hall
Communications Specialist
2651 South Polaris Drive, Fort Worth, TX 76137
Tel: 817-332-3681 Fax: 817-332-3686
chall@buxtonco.com