Legal document service eyes expansion opportunities using Buxton data

FORT WORTH, Texas – We The People, the national leader in legal document preparation services, has hired Buxton to help assess potential sites. Buxton is the industry leader in customer analytics and retail site selection technology, providing strategic target marketing research services to major retailers, cities and economic development groups throughout the United States.

We The People is a national franchise of independently owned stores nationwide. As part of its proven CustomerID service, Buxton created a predictive sales model to help We The People identify market potential for selected areas. Buxton also built a direct mail model to identify customers in current markets. In addition, We The People is benefiting from Buxton’s SCOUT, a comprehensive online site and customer management system that provides instant access to data anywhere in the world. With SCOUT, the management team at We The People can view psychographic/demographic representations of current and potential sites.

“Buxton provides us with invaluable information and tools to help us identify our customers and evaluate existing and potential sites. They have been tremendously helpful,” Melissa Soper, General Manager, We The People.

“We The People’s concept meets the growing legal document preparation needs of people throughout the country. With tools from Buxton, We The People can make more effective site-selection decisions,” says Sid Newman, senior vice president, Buxton.

About We The People
We The People is the only national chain providing high quality, affordable legal document preparation to consumers who choose to represent themselves in uncontested legal matters. The company offers more than 50 common legal documents, including divorce, living trusts and incorporation. . Since it was founded in 1985, We The People has served over 550,000 customers in stores nationwide.

For more information, visit http://www.wethepeopleusa.com.


About Buxton
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization’s best customers and find more like them anywhere in the U.S. Among its 1,500 clients are retailers FedEx, Casual Male, California Pizza Kitchen, The Container Store, and New Balance Shoes; consumer packages goods clients H.E.B., Pepperidge Farm, and Proctor & Gamble; healthcare clients Quest Diagnostics, CareNow, and Concentra; and communities McKinney, Texas; Gary, Ind.; Midtown Alliance Atlanta, Ga.; and the City of Moulton, Ala. Buxton’s founder Tom Buxton was named the Ernst & Young Entrepreneur of The Year® 2007 in Business Services for the Southwest Area. In 2006, Retail Traffic recognized Buxton as one of three figures “influencing the future of retail real estate.” Buxton was also selected as one of the Most Innovative Companies in the 2006 American Business Awards and was named #2 in Fast Company Magazine’s 2005 Fast 50 list of top innovators and technology pioneers.

For more information, visit http://www.buxtonco.com

Contact:
Courtney Hall
Communications Specialist
2651 South Polaris Drive; Fort Worth, TX 76137
Tel: 817-332-3681 Fax: 817-332-3686
chall@buxtonco.com