The Future is Buxton

Buxton was founded on a unique premise - to assist enterprises in building success by accurately identifying their customers. With more than 450 years of executive-level retail and community management experience, Buxton is more qualified than any company in the nation to help you answer the question, "Who is my customer?"

Precisely defining and knowing who your customers are applies to virtually any concept imaginable. For businesses, customer knowledge creates revenues, facilitates growth, generates profits and increases shareholder value. For municipalities, understanding the lifestyle and purchasing characteristics of their residents enables civic leaders to focus clearly on specific economic development strategies. To achieve this level of knowledge, the actual customer household must be the foundation for all research efforts.

Buxton pioneered the use of household-level data for customer analysis. Millions of customer transactions are analyzed to determine purchasing habits and lifestyles, a process now known as psychographics. Once the lifestyle of a given customer is known, they and others like them can literally be found anywhere in America.

In today's competitive environment, where customer knowledge is the ultimate key to success, you can no longer afford to make decisions on the basis of generalized demographic data. The future of any customer-oriented enterprise will be determined by understanding the psychographic lifestyle of the customer.

The future is Buxton.