Orangetheory Uses Buxton Analytics to Support Rapid Franchise Growth

Orangetheory Uses Buxton Analytics to Support Rapid Franchise Growth

orangetheory class with new customers

Today, Orangetheory has grown from 14 locations in 2012, to over 1,500 studios in 25 nations across the globe. 

This case study describes the franchise site selection analytics solution that Buxton developed for Orangetheory. It also discusses how the brand uses Buxton’s SCOUT platform as a franchise sales and support tool.

Journey Consideration Persona C-Suite/Finance Franchise Sales Real Estate