Caleb Reid is Buxton’s director of data analytics and oversees the operations of the data analytics department, including hiring, development, performance management, and project allocation. He specializes in advanced analysis of customer and store-level data, providing actionable insights to clients. Caleb and his team are responsible for data verification of all client projects, trade area analysis, customer profiling, customer churn reports, RFM analyses, and customer and store-level insights.
Caleb joined Buxton in 2010 as a senior research analyst. Prior to joining the company, he was real estate development coordinator for the retailer Tuesday Morning. Caleb holds a bachelor of business administration degree in real estate from the University of North Texas.