We profiled customers eating Quaker Quick Grits versus Aunt Jemima Grits and found a number of CBSAs that eat Quaker Quick Grits weren't located in the south at all. Comparison of Top 10 Markets for Grits Eaters (by brand) are below:
Aunt Jemima Grits
1. New York-Northern New Jersey-Long Island, NY-NJ-PA
2. Los Angeles-Long Beach-Santa Ana, CA
3. Chicago-Naperville-Joliet, IL-IN-WI
4. Miami-Fort Lauderdale-Pompano Beach, FL
5. Houston-Sugar Land-Baytown, TX
6. Dallas-Fort Worth-Arlington, TX
7. Atlanta-Sandy Springs-Marietta, GA
8. Washington-Arlington-Alexandria, DC-VA-MD-WV
9. Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
10.Riverside-San Bernardino-Ontario, CA
Quaker Quick Grits
1. New York-Northern New Jersey-Long Island, NY-NJ-PA
2. Chicago-Naperville-Joliet, IL-IN-WI
3. Atlanta-Sandy Springs-Marietta, GA
4. Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
5. Dallas-Fort Worth-Arlington, TX
6. Detroit-Warren-Livonia, MI
7. Houston-Sugar Land-Baytown, TX
8. Washington-Arlington-Alexandria, DC-VA-MD-WV
9. Tampa-St. Petersburg-Clearwater, FL
10.Los Angeles-Long Beach-Santa Ana, CA