Buxton’s Latest Webinar: The Reality of Personalization
Personalization is a term that's been thrown around so much it's often lost its true meaning. Historically, it's been treated… ...
Personalization is a term that's been thrown around so much it's often lost its true meaning. Historically, it's been treated… ...
In this episode of Analytics Unplugged, Buxton's Gene Schoepp, principal evangelist and AI ethicist for Buxton, explores the possibilities and… ...
Trust is one of the top three buying considerations that consumers have, per the 2023 Edelman Trust Barometer. So, it’s… ...
In the most recent episode of Analytics Unplugged, Gene Schoepp, the principal evangelist and AI ethicist for Buxton, unravels the… ...
Retailers have long understood how to harness the right mixture of data to unlock a brand’s full potential and really… ...
A good marketing strategy needs competitive intelligence, and good competitive intelligence starts with data, more specifically, third-party consumer data. Third-party… ...
We are thrilled to announce our acquisition of Elevar, a dynamic conversion tracking solution for fast-scaling e-commerce brands. Revolutionizing… ...
Artificial intelligence (AI), crowned the word of the year by Collins Dictionary, made seismic waves across the marketing landscape in… ...
This holiday season discount retailers like TJ Maxx, Marshalls, Ross, Kohl's, and Nordstrom Rack are standing tall and gaining traction.… ...
In the fast-paced world of retail, providing customers with a seamless buying journey has become an imperative. However, this journey… ...
The aging population, along with the rise of consumerism in healthcare, which demands both convenience and accessibility, have impacted the… ...