Did you know that Private Label programs account for 20-25% of all products bought in grocery stores right now? And this number is continuously increasing with an importance being placed on the quality of the private label goods coupled with the tightening of wallets across the country.
Recently the NBC affiliate in DFW ran a story on private brands going head to head with national brands.
We've worked with a number of grocery stores to help identify the best use of marketing dollars focusing on customers with a high propensity to shop for particular private label goods. We classify those customers as "Switchers". If you're interested in learning more about these "Switchers" and how to identify and reach them, contact us.