If the answer is “Sort of,” or “I think so,” you might not. In order to optimize and grow your healthcare services, really knowing your patients is critical.
The best way to ensure efficient referral patterns, as well as acquire new patients, is to create a profile of your existing patients, then find more just like them.
It’s not as complicated as it sounds, once you have the right structure. Here are a few key steps to building your foundation.
Combine datasets for a sharper view
Viewing patients through a single lens is never enough. Instead, you can get a more accurate picture of them if you start with facility and patient encounter data from your own organization — then take it further by layering on other datasets we can provide, from financial to demographic to psychographic.
Work from predictive models
Analyzed together, the various data tools produce powerful, in-depth profiles of your patients, both existing and new, helping you create models to predict future needs and behaviors.
Understand your patients and locate more
Once you have the right profiles, you can zero in on your markets to find the “look-alike” patients with the traits you want and make well-informed decisions about how those patients can support your facility and system growth. And whether that growth can occur without cannibalization.
Precisely target your marketing
Knowing and understanding the psychographic details of your patients and prospective patients, such as lifestyle choices, behaviors and media preferences, you can better craft effective messages that speak directly to a variety of patients simultaneously, thus ensuring a more positive response rate.
Suddenly, fuzzy images will snap into shape and that’s when you’ll know you’re on the path to higher patient knowledge.