Franchising – Recession Proof?

I read an article posted in the IFA Smartbrief newsletter about how fast food companies are doing really well in the current economy. Out of all the reasons that they listed for this, one stood out in my mind. “Location is vital for success.” If you have a location where you don’t have any customers, your store will not be successful. Whether you are a franchisee or not, it is essential that you choose a good site. Some franchisors will help their franchisees with this, while other people use analytics firms like Buxton to study their customers and identify opportunities in specific markets for growth. Don’t risk picking a poor location, make sure you do it with sophisticated and accurate analysis.

Journey Awareness Persona C-Suite/Finance Franchise