In the midst of a difficult business environment, food retailers are looking to boost fall sales with Halloween and autumn-related candy, novelties and decorations. During times when the majority of shoppers are cutting back on spending, Halloween is a fun exception for many. According to the National Retail Federation (NRF), a record 170 million Americans plan to celebrate Halloween this year, estimated to generate $8 billion in total sales.
• The average consumer will spend $79.82 on Halloween merchandise, up from $72.31 last year
• The most money goes to acquiring costumes, with an average purchase of $28.65
• Candy remains a popular Halloween purchase, with 33.2 percent of survey respondents planning on taking their children trick-or-treating
• Halloween is celebrated most among young adults. While just over one-third of adults plan to throw or attend a party, more than two-thirds of 18-to 34-year-olds plan to celebrate the holiday
At Buxton we focus on top markets for maximizing profits. Here we look at the Top 10 markets for Halloween spending.
1 San Jose-Sunnyvale-Santa Clara, CA
2 Washington-Arlington-Alexandria, DC-VA-MD-WV
3 Minneapolis-St. Paul-Bloomington, MN-WI
4 Bridgeport-Stamford-Norwalk, CT
5 Seattle-Tacoma-Bellevue, WA
6 Ogden-Clearfield, UT
7 Provo-Orem, UT
8 San Francisco-Oakland-Fremont, CA
9 Denver-Aurora-Broomfield, CO
10 Boston-Cambridge-Quincy, MA-NH
