Now is the Time to be Progressive

This past week, the International Council of Shopping Centers (ICSC) held their regional show in Atlanta. The show fell on what was one of the worst weeks of economic news in my lifetime – yet I think you will find as you read this article from the Atlanta Journal Constitution, business, like life, goes on.

As I discussed with a City Manager recently, we work with hundreds of retailers and speak with retail executives on a daily basis. They will continue to expand, just not at the pace they have over the past several years. This creates a greater need for solid market information as retailers are, maybe more than ever before, committed to making the right choices in their expansion. I would strongly encourage you to consider the same – as your City approaches retailers, go to them with concrete information proving that they will be successful when coming to your market. As I have counseled others, when considering it will take 18 to 24 months to see the true benefit of an aggressive marketing strategy, now is the time that communities should be getting even more progressive in their efforts. Quite simply, in light of market conditions, communities should make every effort to be at the top of the list as the market recovers – and despite the gloom, it will.

Journey Awareness Persona Economic Development/Elected Official City Government