So we can all agree that the state of the economy is a tough one. Retailers have two options:
1) Keep doing what you’ve been doing in hopes that all of this will turn itself around
2) Do something different, take chances that will hopefully boost your business.
For all of the businesses that will survive the downturn in the economy, they are taking action and doing something different. Most of them are focusing on the most important aspect of their business – their customers. I have read several white paper studies recently on how retailers can thrive in the challenging economy. Every single one of them cite customers as a retailer's most important asset. Customers want you to reach out to them and give them a reason to shop. Understand who your customers are, why they shop at your stores and how you can get them to keep coming back. Customer Analytics gives you the tools necessary to reach that understanding and continue to grow in your business.