Marketing your community to retailers may seem daunting at first, but in reality there are some things that you need to make sure you know to make the process easier.
Most importantly, you need to understand your community. Know what you have to offer to retailers. Also, it is necessary to understand what the retailer is looking for as far as a potential location and find what you have in common. Developing a presentation and supporting facts that captivate your audience, the retailer, is essential. The main point you need to make is this: you community can offer the retailer what it wants.
There is a lot of work involved in marketing yourself to retailers, but if you take the right steps, it will all pay off in the end. To see what other communities have done to attract retail, read some of the case study’s on our website.