Customer Analytics & Predictive Analytics for Franchises

How do I grow my franchise?

Number one Franchise question we hear:

Buxton helps your organization understand who your best customers are, identify your best potential markets and franchise territories, and assess the value and opportunity in your current franchise locations. Armed with this knowledge, you make the right decisions that help you grow your franchise.

Watch How Buxton Powers Franchises

Franchise Videos

Bareburger Eyes Nationwide Expansion with Buxton’s Guidance

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Orangetheory Fitness Achieves Rapid Franchise Growth Supported by Buxton Analytics

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Red Wing Shoe Company Grows Franchise and Canadian Locations

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Bar Louie Defines Franchise Potential Using Buxton’s Analytics

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Firehouse Subs Optimizes Market Planning With Buxton’s SCOUT Tool

Our Solutions For Franchises

We get you the answers to your franchise growth questions

Who are my best customers and what makes them unique?
Customer Profile

Define Your Customers

Cut through the noise in your customer data and move beyond demographics to understand who your customers truly are.

PRODUCTS
- Customer Profile
- Daypart Profiles for Restaurants
- Analytics Platform
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What’s the best way to grow my franchise unit network?
Site Selection

Add New Units

Empower your franchisees to open home run locations and avoid expensive mistakes using innovative techniques in data analysis.

PRODUCTS
- Customer Profile
- Site Selection Model
- Scenario Scoring
- Daypart Profiles for Restaurants
- Analytics Platform
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How can I maximize the return on my current portfolio of franchise units?
Portfolio Audit

Improve Existing Unit Performance

Identify where to invest resources to maximize return by understanding the underlying factors influencing unit performance.

PRODUCTS
- Customer Profile
- Site Selection Model
- Existing Unit Assessment
- Daypart Profiles for Restaurants
- Analytics Platform
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How many franchise units and territories can I have and where should they be located to maximize the potential of each market?
Market Opportunity

Prioritize Markets

Understand what drives successful performance and the optimal size of your territories. Avoid underselling markets and establish your brand in new markets.

PRODUCTS
- Customer Profile
- Site Selection Model
- Territory Optimization
- Franchise Unit Potential Analysis
- Daypart Profiles for Restaurants
- Analytics Platform
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How do I best acquire new customers?
Local Store Marketing

Prospect New Customers

Grow sales by empowering franchisees with the technology to target the right households through multiple marketing channels in minutes.

PRODUCTS
- Customer Profile
- Local Store Marketing
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