PRODUCT SUMMARYWhat is it?
Leveraging our best-in-class modeling capabilities, Buxton identifies who your best patients are, where they and others just like them are located, their likelihood to respond to your marketing materials, and the visits potential associated with each. Based on these insights, we help you increase the profitability of each direct marketing campaign.
What will a Predictive Marketing Model do for me?
Based on your patient data, Buxton will identify the characteristics that differentiate your patients from those who are not likely to respond to your direct healthcare marketing offers. We develop a profile of your best patient segments and provide you with detailed information on who your patients are, where they and others just like them are located and the projected incremental visits associated with each patient.
After identifying who your best patients are, Buxton provides a list of prospect addresses and/or email addresses for your direct marketing campaigns. Contact lists may be licensed for single use or multiuse.
Following each marketing campaign, Buxton conducts an analysis to determine response rates and profitability. Our analysis can be tailored to measure to your KPIs.
Buxton’s account management team will review the results of your direct marketing campaigns and make recommendations on how to refine your patient acquisition model and targeting for future campaigns.