Client Video: Celina Texas

>> SEAN TERRY: My name is Sean Terry and I’m the Mayor of Celina. Celina is a unique town; we want to be a destination point. We’ve got a little over 7,000 residents now, roughly 7,600, and it’s a tight knit community. We try to keep that small town feel. We have traditional football, great schools, great community. You could have anything going on in town and people are going to show up. So we are trying to keep that farmland community but knowing that we are fixing to be a big city at some point in time. >> MIKE FOREMAN: In the past, Celina was very small. We were a town of less than 5,000 people. Now, we are a growing town. We have about 7,500 people here. We have growing rooftops coming here to Celina every day, and we have retail that’s coming here. And by using our relationship with Buxton, we are able to reach out to those retailers to come here to Celina. Customer analytics and data that is provided to us by Buxton helps us make decisions on where to go and who to go try to attract and come to Celina. Everybody would like to have the big box centers here in Celina, but we need to realize what is good for Celina. So, we use Buxton analytics to be able to make those decisions. We want everybody to shop locally, we want them to be able to spend their dollars here in Celina, and so we use Buxton to go out and find out what retailers we can bring to Celina so that our citizens have the opportunity to shop here. >> SEAN: For instance, our Quick Car and Lube that we have in Celina, we were noticing that we were losing about $1.5 million in lubricant and oil changes and things like to other communities, to other cities. So we went out and attracted that business and showed them, hey, proofs right here. Buxton has done the work for us, and we went out and actually showed them what we were losing to other communities and they built a store here. Our strategy has changed more into going direct with some of these companies. I mean, Buxton has a great relationship with a lot of companies already, but actually going out and getting past the gate keeper so to speak and getting to the end user. Going to ICSC, being involved in the groups that actually go out and get the McDonald’s of the world and the Brookshire’s of the world, and going out and sitting with their decision makers and showing them Celina is for real. SCOUT has use for us to really go out and sit down at the table, giving us up to date, current information. That’s huge. You’re going to some places and you’re talking to different cities and even different businesses that don’t have the ability to use SCOUT. It’s another tool and resource that we can take with us if we are going to meet with, say, a Walmart next week. We can actually get on SCOUT, look at what it’s showing, what our population is going to be or what it is currently, what the projection is for 6 months, 8 months, to a year. >> MIKE: We have been able to bring Taco Bell, McDonalds, Texas Health, Children’s Medical Center, Quick Lube, and now Domino’s Pizza is coming, and now we have new ones on the edge that about come here just because we have a relationship with Buxton.