Client Video: Fulshear, Texas

[intro music] >> CHERYL STALINSKY: My name is Cheryl Stalinsky. I’m the Economic Development Director for the City of Fulshear. Eight years ago when I started my job as Economic Development Director, we had a population of approximately 917 people. At this time, we have 5,400+ and so we have over 600% growth within the last 8 years. Currently, we are the fastest growing community in Fort Bend County. And with the growth we are experiencing right now, we have 13 master plan developments either in development now or coming under development agreement. So, it is going to bring at build out our population up to 69,000 people. Balancing master plan communities and retail with the needs of our community is the greatest challenge that we have at this time. Customer analytics show potential businesses how we as a community live, work, and play. We’re matched by Buxton with businesses who needs match ours for a particular location. Our retail recruitment strategy is illustrated in a PowerPoint presentation that tells the story of our community in pictures and numbers. Numbers speak to potential businesses. We have a jump drive that is downloaded with our information and Buxton’s easy to interpret demographics. Buxton enables us to hit our target market with information that is germane to their particular business. After having a negative experience with another retail recruitment firm, we interviewed Buxton whom we met at ICSC. We appreciated their professional advice, support, and quick response. Retailers and site selectors immediately recognize their name which gives us credibility. Our PowerPoint presentation uses their demographics which are tailored precisely for our community and surrounding trade area. Buxton has helped me sell an entire corridor of business’ retail that have come in, and I have been able to present to them with our PowerPoint presentation and talk about the strengths of Fulshear, our community, what it has to offer, our shopping habits, what we love, how we play, and what we do for enjoyment, and it has been able to tell a story that you couldn’t tell otherwise.