Sally Beauty Describes Why They Use Buxton’s SCOUT Tool

Sally Beauty Describes Why They Use Buxton’s SCOUT Tool

SCOUT took the Sally Beauty model to the next step

Paul Myrick, vice president of real estate at Sally Beauty, describes why the company's real estate team uses Buxton's SCOUT site selection analytics tool on a daily basis.

>> PAUL MYRICK: Hi, my name is Paul Myrick, Vice President of Real Estate with Sally Beauty. The analytical model, the Buxton model is great, but SCOUT is really what brought us into the next step. Most traditional, old school real estate guys use the paper maps and trying and introduce them to any technology was a challenge. For the first three of four years, it was really challenging to get the theme sold into using something different than what they previously had. But now I can tell you that all of the new reps and all existing store reps are in SCOUT daily. It’s a very easy to use tool, we’ve got all of our customer data in there as well as market data and we couldn’t have a real estate meeting without it, and we really couldn’t make a field trip without it. The thing that Buxton brings to the table is definitely the analytical skills and knowledge. They also have got a great retail understanding. A lot of the people that work at Buxton are former retailers that really get the retail piece. They speak retail language, as opposed to a lot of other people in the field speak analytical language, not really retail language. So we really found it refreshing that we could relate to our analytical partners and both speak retail language.
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