Technology / Retail
Analytics Unplugged Episode 3: Understanding and Overcoming Marketing Research Challenges
Data is an invaluable asset in the marketing world, yet a staggering 87% of marketers admit it's their company’s most… ...
Industry InsightA customer analytics blog by Buxton.
Retail
Buxton’s Latest Webinar: The Reality of Personalization
Personalization is a term that's been thrown around so much it's often lost its true meaning. Historically, it's been treated… ...
Analytics Unplugged Episode 2: Navigating the World of AI-Driven Personalization
In this episode of Analytics Unplugged, Buxton's Gene Schoepp, principal evangelist and AI ethicist for Buxton, explores the possibilities and… ...
Technology / Retail / General
Building Customer Trust in the Age of AI
Trust is one of the top three buying considerations that consumers have, per the 2023 Edelman Trust Barometer. So, it’s… ...
Technology / Retail / General
Analytics Unplugged Episode 1: Decoding Ethics in Artificial Intelligence
In the most recent episode of Analytics Unplugged, Gene Schoepp, the principal evangelist and AI ethicist for Buxton, unravels the… ...
Healthcare
5 Lessons the Healthcare Industry Can Learn from the Retail Sector
Retailers have long understood how to harness the right mixture of data to unlock a brand’s full potential and really… ...
Technology / Retail
A Marketer’s Checklist for Competitive Intelligence Technology
A good marketing strategy needs competitive intelligence, and good competitive intelligence starts with data, more specifically, third-party consumer data. Third-party… ...
Technology / Retail / General
Buxton Acquires Elevar to Create Data Powerhouse for Omnichannel Insights and Customer Engagement
We are thrilled to announce our acquisition of Elevar, a dynamic conversion tracking solution for fast-scaling e-commerce brands. Revolutionizing… ...
Retail
4 AI Trends That Will Affect Your Marketing Strategy in 2024
Artificial intelligence (AI), crowned the word of the year by Collins Dictionary, made seismic waves across the marketing landscape in… ...
Retail
The Diverse World of Discount Retailers: Why One Size Doesn’t Fit All
This holiday season discount retailers like TJ Maxx, Marshalls, Ross, Kohl's, and Nordstrom Rack are standing tall and gaining traction.… ...
Transforming Retail Marketing with Customer Analytics: A Journey to Better CX
In the fast-paced world of retail, providing customers with a seamless buying journey has become an imperative. However, this journey… ...