Technology / Retail
Analytics Unplugged Episode 3: Understanding and Overcoming Marketing Research Challenges
Data is an invaluable asset in the marketing world, yet a staggering 87% of marketers admit it's their company’s most… ...
Retail Industry InsightsA Retail customer analytics blog by Buxton.
Retail
Buxton’s Latest Webinar: The Reality of Personalization
Personalization is a term that's been thrown around so much it's often lost its true meaning. Historically, it's been treated… ...
Technology / Retail / General
Building Customer Trust in the Age of AI
Trust is one of the top three buying considerations that consumers have, per the 2023 Edelman Trust Barometer. So, it’s… ...
Technology / Retail / General
Analytics Unplugged Episode 1: Decoding Ethics in Artificial Intelligence
In the most recent episode of Analytics Unplugged, Gene Schoepp, the principal evangelist and AI ethicist for Buxton, unravels the… ...
Technology / Retail
A Marketer’s Checklist for Competitive Intelligence Technology
A good marketing strategy needs competitive intelligence, and good competitive intelligence starts with data, more specifically, third-party consumer data. Third-party… ...
Technology / Retail / General
Buxton Acquires Elevar to Create Data Powerhouse for Omnichannel Insights and Customer Engagement
We are thrilled to announce our acquisition of Elevar, a dynamic conversion tracking solution for fast-scaling e-commerce brands. Revolutionizing… ...
Retail
4 AI Trends That Will Affect Your Marketing Strategy in 2024
Artificial intelligence (AI), crowned the word of the year by Collins Dictionary, made seismic waves across the marketing landscape in… ...
Retail
The Diverse World of Discount Retailers: Why One Size Doesn’t Fit All
This holiday season discount retailers like TJ Maxx, Marshalls, Ross, Kohl's, and Nordstrom Rack are standing tall and gaining traction.… ...
Retail
Bridging the Gap: Harnessing Consumer Analytics for Omnichannel E-Commerce Success
The e-commerce landscape has been undergoing rapid changes, largely propelled by evolving consumer behaviors and technological advancements. A key trend… ...
Retail
Target is Losing to Walmart: Here’s What the Data Shows
The Q2 2023 earnings reports are in and tell very different tales for two U.S. retail giants. While Target’s same-store… ...
Technology / Retail / General
The Monthly Performance Outlook at Your Fingertips - Alert
Looking for a quick glimpse into your industry's future? Introducing Alert - effortless insight delivered straight to your inbox. By leveraging… ...