May 17, 2017|newsletters

Retail Customer Profiles 101: What Community Leaders Need to Know

What is a customer profile and why does it matter to a community? Bill R. Shelton, CEcD, offers a definition and tips for effectively using customer profiles in business attraction ...


April 19, 2017|newsletters

Trade Area Analysis: Data in High Demand by Developers

What is a retail trade area and why does it matter to communities? Bill R. Shelton, CEcD, explains what communities need to know about this important performance metric and why ...


March 15, 2017|newsletters

Who Are Your Community’s Best Salespeople?

When it comes to economic development, who are the right people to sell your community to prospective businesses? Bill R. Shelton, CEcD, explains why members of your community are best ...


February 15, 2017|newsletters

Marketing to Attract Grocery Stores

How can local governments attract grocery stores, particularly to underserved areas of their community? Bill R. Shelton, CEcD, offers insights and advice on overcoming common grocery store recruitment obstacles. ...


January 18, 2017|newsletters

Positioning the Community for Retail: The Marketing Power of Generators

Generators – concentrations of traffic and activity that present retail opportunities – play an important role in marketing a community’s retail potential. Bill R. Shelton, CEcD, explains three important generators many ...


December 21, 2016|newsletters

Barriers To Development: Available Restaurant Sites

A lack of available sites is a common barrier to restaurant development. Bill R. Shelton, CEcD, explains what community leaders need to know about assembling restaurant sites. ...


December 07, 2016|newsletters

The Importance of Understanding Daytime Populations

As Bill R. Shelton, CEcD, explains, providing daytime population estimates is a critical component of a competitive community’s marketing strategy to grow its retail base. ...


November 23, 2016|newsletters

Using Rebates As Development Incentives

In response to reduced funding for incentives, many states and municipalities have turned to rebates to encourage development. Bill R. Shelton, CEcD shares what you need to know about this ...


November 09, 2016|newsletters

Attracting High-Impact Developers and Investors

While targeting a single business is common, many communities have started seeking developers or investors due to the high impact they bring to economic development. Bill R. Shelton, CEcD shares ...


October 12, 2016|newsletters

Managing Community Expectations

Bill R. Shelton, CEcD, shares two tips for managing your community’s economic development expectations and developing a healthy and rewarding relationship with stakeholders. ...


September 28, 2016|newsletters

The Challenge: Helping Small and New Startup Businesses to Succeed

Communities can more successfully help small and new businesses to succeed by supporting entrepreneurs with certain scientifically identified traits. Bill R. Shelton, CEcD, explains how this approach can help communities ...


September 14, 2016|newsletters

Three Ways to Enhance the Community's Benefits From Development Projects

Bill R. Shelton, CEcD, explains that by supplementing a development agreement with these three things, communities can maximize the benefits of development projects. Learn what they are and how to ...


August 31, 2016|newsletters

Economic Development Projects: Reducing Risks and Increasing Chances for Success

No economic development project is a sure thing, but communities can mitigate risks and enhance the probability of success through a development agreement. Bill R. Shelton, CEcD explains why communities ...


August 17, 2016|newsletters

How Tax Increment Financing (TIF) Can Help Your Community

Tax increment Financing (TIF) has become a viable and forceful tool in many community economic development programs. Bill R. Shelton, CEcD explains what you need to know about TIFs. ...


August 03, 2016|newsletters

How to Make a Big Difference in Executing Your Economic Development Strategies

Formulating economic development strategies is not difficult, but executing them is. Bill R. Shelton, CEcD explains four key reasons why many communities fail to execute their economic development strategies effectively. ...


July 20, 2016|newsletters

What NOT to do to Retain Businesses in Your Community

While there are many reasons why retailers close their doors, there are some reasons that communities can control. Bill R. Shelton, CEcD explains what not to do if you want ...


July 06, 2016|newsletters

Placemaking As An Economic Development Strategy

Placemaking is a multi-faceted approach to planning, designing and managing public spaces. Bill R. Shelton, CEcD explains why it is an essential economic development strategy for attracting workers and businesses. ...


June 22, 2016|newsletters

What's Holding Back Your Downtown Revitalization Strategy?

The majority of downtown revitalization strategies fail to produce the desired results because community leaders don’t know how to structure and implement Public-Private Partnerships, writes Bill R. Shelton, CEcD. ...


June 08, 2016|newsletters

Helping Retailers Become An Intrinsic Part of Your Community

Helping retailers to build lasting relationships with your community can reduce retail leakage, increase tax revenues, and lead to fewer store closings. Bill R. Shelton, CEcD explains how local government ...


May 25, 2016|newsletters

Gauging and Improving Your Community's Identity

A community’s core identity is the outward expression of who they are and what makes them special, and has implications for business development success. Bill R. Shelton, CEcD explains ...

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