September 22, 2017|Retail|Restaurant|Healthcare|Journey|Awareness|Persona|RE/Site Selector|Strategist|blog

What is GIS Mapping? A Beginner’s Guide for Site Selectors and Strategists

GIS mapping is a buzzword in many fields, including real estate site selection and business strategy. But what exactly is GIS and how is it used? In this blog post, ...

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September 21, 2017|Healthcare|Journey|Awareness|Persona|Analyst|RE/Site Selector|Client Announcement|press

Avanti Senior Living Partners with Buxton to Grow into New Markets

FORT WORTH, TEXAS (September 21, 2017) — Avanti Senior Living, a center currently operating four facilities in two states, has partnered with Fort Worth-based Buxton to utilize advanced consumer analytics to identify ...

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September 12, 2017|Healthcare|Journey|Awareness|Persona|C Suite|Strategist|blog

The Future of Healthcare Systems: A New Hub and Spoke Model

As the concept of healthcare systems evolved in the U.S., a distinct business model emerged. Often called the “hub and spoke” approach, this business model focused on ...

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September 08, 2017|Healthcare|Journey|Awareness|Persona|Strategist|blog

5 Pitfalls of Healthcare Real Estate Investment

Healthcare real estate is typically an expensive – and long-term – investment. Given the importance of the decision, it’s wise to invest the appropriate time and resources into ...

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September 06, 2017|Healthcare|Journey|Awareness|Persona|Analyst|C Suite|RE/Site Selector|blog

If It’s Time to Improve the Performance of Your Existing Facilities, Ask Yourself These Questions

Getting ahead of the growing competition in today’s healthcare marketplace is more challenging than ever before. As more providers enter the market and strive to meet consumer demand ...

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August 31, 2017|Healthcare|Persona|Analyst|C Suite|RE/Site Selector|blog

Is It Time to Rightsize Your Healthcare Network?

Changes in how Americans think about healthcare providers are driving many to reevaluate their strategies and determine if their existing healthcare facility network is the right model for success. If ...

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August 30, 2017|Healthcare|Journey|Awareness|Persona|Analyst|C Suite|RE/Site Selector|blog

Be Better Than Your Gut: A Data-Driven Approach to the Healthcare Site Selection Process

Healthcare organizations often rely on demographic data to make real estate decisions. While counting rooftops, looking only at traditional data sources, and using your gut used to be enough to ...

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August 23, 2017|Healthcare|Journey|Awareness|Persona|Analyst|C Suite|RE/Site Selector|blog

Using Demand Density to Prove Healthcare Market Potential

Every day patients are acting more and more like consumers when it comes to healthcare – and the way those consumers behave greatly impacts the types of services they&rsquo ...

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August 23, 2017|Healthcare|Journey|Awareness|Persona|Strategist|article

How Cook Children’s Health System Fights Back Against Child Abuse

Strategic Health Care Marketing explains how Cook Children's Health System is addressing the issue of child maltreatment with help from Buxton.

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August 11, 2017|Healthcare|Journey|Awareness|Persona|Analyst|C Suite|Marketer|RE/Site Selector|Strategist|blog

How to Maximize your Healthcare Assets Through Service Line Growth

It’s no surprise that top concerns among health system CEOs continue to be implementing population health and value-based care, and maintaining or improving margins, according to a recent ...

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August 09, 2017|Healthcare|Journey|Awareness|Persona|Analyst|article

Market Dynamics of Senior-Focused Communities

Tim White, senior vice president at Buxton, shares advice with Senior Housing Business on understanding your senior customer base.

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August 01, 2017|Healthcare|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|Strategist|blog

Neighborhood Hospitals: Threat or Opportunity?

Healthcare industry trends have shown that consumer driven demand for convenience, ease of access and value-based care in healthcare has led to the rise of the neighborhood hospital. What is ...

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July 27, 2017|Healthcare|Journey|Awareness|Persona|Analyst|Marketer|Strategist|blog

Why Traditional Advertising Isn’t a Dead Healthcare Marketing Trend

The landscape for new patient acquisition has shifted as healthcare providers now have more mediums than ever to market to prospective patients. And healthcare CEOs have taken note, citing the ...

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July 20, 2017|Healthcare|Journey|Awareness|Persona|Analyst|Strategist|Client Announcement|press

Deca Dental Partners with Buxton to Utilize Analytics in Expansion Strategy

FORT WORTH, TEXAS (July 20, 2017) — Deca Dental, the largest privately held dental company in the state of Texas, has recently partnered with Fort Worth-based Buxton to evaluate expansion opportunities with ...

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July 03, 2017|Healthcare|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|Strategist|blog

What Healthcare Systems Can Learn From Health Clubs

The landscape for healthcare patient acquisition is changing. This is leading many systems to rethink their approach, and one excellent category to emulate is health clubs. Not only are they ...

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June 14, 2017|Healthcare|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|Strategist|blog

Do You Really Know What Your Patients Look Like?

If the answer is “Sort of,” or “I think so,” you might not. In order to optimize and grow your healthcare services, really knowing your patients ...

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June 09, 2017|Healthcare|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|Strategist|Client Announcement|press

Eagles Landing Family Practice to Utilize Analytics for Market Planning Decisions

FORT WORTH, TEXAS (June 9, 2017) — Eagles Landing Family Practice (ELFP), a full-service, primary care practice operating 13 locations, has recently partnered with Fort Worth-based Buxton to identify its patients and explore ...

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June 02, 2017|Healthcare|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|Strategist|blog

How Americans Choose Their Healthcare Providers

Hospital expenditures on analytics are anticipated to reach $18.7 billion by 2020 as hospitals focus on quality and cost reduction. As competition for providers increases, it’s vital that healthcare facilities ...

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May 18, 2017|Retail|Restaurant|Healthcare|Franchise|City Government|General|Public Sector|Journey|Awareness|Consideration|Persona|Analyst|RE/Site Selector|blog

What Every Real Estate Professional Needs to Know About Ensemble Modeling

By Adrian Harvey, Senior Vice President of Operations Staying on top of the latest buzzwords and trends is a challenge in any profession, and the real estate industry is no ...

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May 16, 2017|Healthcare|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|Strategist|blog

Healthcare Industry Trends — A Closer Look

If there’s one healthcare industry trend that has been constant in recent years, it’s this: change. As an industry in transition, healthcare is undergoing massive shifts ...

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