September 22, 2017|Retail|Restaurant|Healthcare|Journey|Awareness|Persona|RE/Site Selector|Strategist|blog

What is GIS Mapping? A Beginner’s Guide for Site Selectors and Strategists

GIS mapping is a buzzword in many fields, including real estate site selection and business strategy. But what exactly is GIS and how is it used? In this blog post, ...

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September 01, 2017|Retail|Restaurant|Franchise|Journey|Awareness|Persona|Analyst|Marketer|blog

How Franchisees Can Bring Marketing to the Local Level

In the franchise marketing world, it’s common to see a franchisor develop one-size-fits-all marketing materials for their franchise networks. While this may assist with overall brand awareness, some ...

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August 30, 2017|Retail|Restaurant|Franchise|Journey|Awareness|Persona|Analyst|C Suite|RE/Site Selector|blog

Why Is Your Site Selection Strategy More Critical Than Ever?

Retail site selection has always been an important element of a brand’s strategy. Great locations position retailers for success, while poor locations yield disappointing results. For decades, retail ...

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August 18, 2017|Retail|Restaurant|Franchise|Journey|Awareness|Persona|Analyst|C Suite|RE/Site Selector|blog

When Do Businesses Need Site Selection Services?

Many companies reach a point in their growth and development when they feel that it is helpful to invest in site selection services. But with a wide spectrum of services ...

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August 14, 2017|Retail|Restaurant|Journey|Awareness|Persona|RE/Site Selector|blog

Four Key Types of Retail Real Estate

Site selection is one of the most important decisions you can make as real estate professional. Once you’ve identified a market and the ideal location to plant your ...

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August 03, 2017|Retail|Restaurant|Journey|Awareness|Persona|Analyst|Marketer|blog

How to Reach More Customers During Back-to-School Shopping Season

As a new school year quickly approaches, many consumers are beginning to plan their back-to-school shopping trips. Back-to-school spending is expected to reach $83.6 billion this year, according to a recent ...

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July 21, 2017|Restaurant|Journey|Awareness|Persona|Analyst|RE/Site Selector|blog

Casual Restaurants Use Daypart Customer Analytics to Regain Market Share

Casual dining operators are faced with the challenge of recapturing market share that has been lost to competition not only from other casual restaurant operators, but from fast casual and ...

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July 13, 2017|Retail|Restaurant|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|blog

What’s happening to the middle market grocer?

As the retail industry has experienced major changes, the grocery industry has sat back with a sigh of relief. The impact on the grocers’ bottom line was unforeseen in ...

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July 06, 2017|Retail|Restaurant|Journey|Awareness|Persona|Analyst|RE/Site Selector|blog

How Customer Analytics Data Can Be Used in an Omnichannel Marketing & Engagement Strategy

Omnichannel marketing has never been more relevant as consumers demand more from their shopping experience. Consumers are now channel agnostic, meaning they don’t see a difference between online ...

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June 30, 2017|Retail|Restaurant|Franchise|Journey|Awareness|Persona|Analyst|RE/Site Selector|blog

Mall, the new four letter word?

The state of the shopping mall is in peril. Or is it? As traditional mall retailers are seemingly closing their doors left and right, many malls must determine what to ...

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June 29, 2017|Retail|Restaurant|Journey|Awareness|Persona|Analyst|RE/Site Selector|blog

Create a Loyal Following With Customer Analytics

Are you fostering a loyal customer base? In today's customer-centric environment, retailers and restaurants need to pay more attention to what drives customer consumption. Increasingly, customers across every industry ...

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June 09, 2017|Retail|Restaurant|Franchise|Journey|Awareness|Persona|Analyst|RE/Site Selector|blog

5 Things Franchisors Should Do To Ensure Growth

Franchise companies need to make sure they are taking the right steps to succeed in the current retail environment while laying the foundation for future growth. But with a constantly ...

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May 30, 2017|Retail|Restaurant|Franchise|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|blog

4 Data-Driven Steps to Customer Loyalty

Do you still know your customers? Consumer behavior is changing and retailers are being forced to evolve. Knowing your customer is key to creating a loyal following and will ultimately ...

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May 23, 2017|Restaurant|Franchise|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|blog

Turn Your Restaurant Analytics Into Action

How are you using your restaurant data? Learn how you can take the next step with your data and turn it into valuable insights to help you grow your restaurant. ...

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May 18, 2017|Retail|Restaurant|Healthcare|Franchise|City Government|General|Public Sector|Journey|Awareness|Consideration|Persona|Analyst|RE/Site Selector|blog

What Every Real Estate Professional Needs to Know About Ensemble Modeling

By Adrian Harvey, Senior Vice President of Operations Staying on top of the latest buzzwords and trends is a challenge in any profession, and the real estate industry is no ...

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May 09, 2017|Retail|Restaurant|Healthcare|Franchise|City Government|Journey|Awareness|Persona|Analyst|City Official|Marketer|RE/Site Selector|Strategist|blog

Gen Z vs. Millennials: The Two Most Influential Buyer Personas

Do you know the potential of your best customers? Chances are some of your target customer profiles fall into the Generation Z or Millennial consumer groups. With a combined purchasing ...

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May 08, 2017|Restaurant|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|blog

Challenging Restaurant Market Leads Many to Consider Sale

Nation’s Restaurant News predicted 2017 would be a notable year for restaurant mergers and acquisitions. While restaurant stock prices have started to gain momentum, valuations have declined, making many ...

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April 20, 2017|Restaurant|Journey|Awareness|Consideration|Persona|Marketer|RE/Site Selector|blog

What Diners Expect at Restaurants – Insights From RLC

As younger generations gain buying power, their preferences and expectations are having an impact on the restaurant industry across all sectors. During the annual Restaurant Leadership Conference, industry leaders forecasted ...

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April 19, 2017|Restaurant|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|Client Announcement|press

Rio Grande Mexican Restaurants, Inc. to Use Customer Insights to Strengthen Site Selection Decisions

FORT WORTH, TEXAS (April 19, 2017) — Rio Grande Mexican Restaurants, Inc., which offers healthy Mexican food primarily in the Front Range region of Colorado, has recently partnered with Fort Worth-based Buxton ...

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April 11, 2017|Restaurant|Franchise|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|blog

3 Factors Consumers Consider When Choosing Where to Dine

Consumers are no longer lured to a restaurant based on food or location alone, according to a recent study conducted by researchers at the University of Denver Daniels College of ...

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