July 13, 2017|Retail|Restaurant|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|blog

What’s happening to the middle market grocer?

As the retail industry has experienced major changes, the grocery industry has sat back with a sigh of relief. The impact on the grocers’ bottom line was unforeseen in ...


July 13, 2017|Retail|Journey|Awareness|Persona|Marketer|RE/Site Selector|Client Announcement|press

Scissors & Scotch to Use Data-Backed Insights to Enhance Market Planning Strategy

FORT WORTH, TEXAS (July 13, 2017) — Scissors & Scotch, an upscale barber shop also offering modern spa services, has recently partnered with Fort Worth-based Buxton to strengthen its expansion strategy with ...


July 06, 2017|Retail|Restaurant|Journey|Awareness|Persona|Analyst|RE/Site Selector|blog

How Customer Analytics Data Can Be Used in an Omnichannel Marketing & Engagement Strategy

Omnichannel marketing has never been more relevant as consumers demand more from their shopping experience. Consumers are now channel agnostic, meaning they don’t see a difference between online ...


June 30, 2017|Franchise|Retail|Restaurant|Journey|Awareness|Persona|Analyst|RE/Site Selector|blog

Mall, the new four letter word?

The state of the shopping mall is in peril. Or is it? As traditional mall retailers are seemingly closing their doors left and right, many malls must determine what to ...


June 29, 2017|Retail|Restaurant|Journey|Awareness|Persona|Analyst|RE/Site Selector|blog

Create a Loyal Following With Customer Analytics

Are you fostering a loyal customer base? In today's customer-centric environment, retailers and restaurants need to pay more attention to what drives customer consumption. Increasingly, customers across every industry ...


June 26, 2017|Retail|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|press

Don Carro to Use Customer Analytics to Guide Growth Strategy

FORT WORTH, TEXAS (June 26, 2017) — Don Carro, a leader in pre-owned car sales to the Hispanic community in Dallas/Fort Worth, has recently partnered with Buxton to leverage customer insights ...


June 21, 2017|Franchise|Retail|Journey|Awareness|Persona|Marketer|RE/Site Selector|blog

Doomsday Apocalypse or Retail Hoax? A Look at Retail’s Future

Recent news may make it seem like the retail industry is in a free fall, but that only makes for good headlines.  It’s easy for outsiders to ...


June 09, 2017|Franchise|Retail|Restaurant|Journey|Awareness|Persona|Analyst|RE/Site Selector|blog

5 Things Franchisors Should Do To Ensure Growth

Franchise companies need to make sure they are taking the right steps to succeed in the current retail environment while laying the foundation for future growth. But with a constantly ...


June 07, 2017|Retail|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|Client Announcement|press

The Original Mattress Factory to Utilize Analytics to Enhance Market Planning Strategy

FORT WORTH, TEXAS (June 7, 2017) — The Original Mattress Factory, a mattress company that operates 11 factories and more than 100 showrooms, has recently partnered with Fort Worth-based Buxton to identify ...


June 06, 2017|Retail|Journey|Awareness|Persona|Analyst|RE/Site Selector|blog

Rightsizing Store Networks: 4 Questions You Need to Ask

Many retail real estate professionals are facing a new reality: retailers simply aren’t expanding at the rates seen in the past. In fact, many are navigating the task ...


May 30, 2017|Franchise|Retail|Restaurant|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|blog

4 Data-Driven Steps to Customer Loyalty

Do you still know your customers? Consumer behavior is changing and retailers are being forced to evolve. Knowing your customer is key to creating a loyal following and will ultimately ...


May 26, 2017|Franchise|Retail|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|blog

Do You Know Your Trade Area?

Consumer demands for convenience are putting pressure on retailers to adapt. Real estate and marketing decisions are under scrutiny as consumers are turning to online solutions, and increasingly willing to ...


May 18, 2017|Franchise|City Government|General|Retail|Restaurant|Healthcare|Public Sector|Journey|Awareness|Consideration|Persona|Analyst|RE/Site Selector|blog

What Every Real Estate Professional Needs to Know About Ensemble Modeling

By Adrian Harvey, Senior Vice President of Operations Staying on top of the latest buzzwords and trends is a challenge in any profession, and the real estate industry is no ...


May 10, 2017|Retail|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|Client Announcement|press

Yoga Pod to Strengthen Site Selection and Marketing Decisions Through Analytics

FORT WORTH, TEXAS (May 10, 2017) — Yoga Pod, a wellness company currently operating 12 locations in multiple states, has recently partnered with Fort Worth-based Buxton to leverage customer insights to strengthen expansion ...


May 09, 2017|Franchise|City Government|Retail|Restaurant|Healthcare|Journey|Awareness|Persona|Analyst|City Official|Marketer|RE/Site Selector|Strategist|blog

Gen Z vs. Millennials: The Two Most Influential Buyer Personas

Do you know the potential of your best customers? Chances are some of your target customer profiles fall into the Generation Z or Millennial consumer groups. With a combined purchasing ...


May 08, 2017|Retail|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|Client Announcement|press

Xperience Fitness to Use Customer Analytics for Market Planning Strategy

FORT WORTH, TEXAS (May 8, 2017) — Xperience Fitness, a health club with 13 locations in the Midwest, has recently partnered with Buxton to utilize analytics to understand its best customers and evaluate ...


May 04, 2017|Retail|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|blog

Pop-up Stores: Fad or Retail Renaissance?

The rise of the pop-up store Have you ever been to a pop-up store? If not, chances are you’ve heard of them. The pop-up store concept has been ...


May 03, 2017|Retail|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|Client Announcement|press

Workout Anytime to Use Customer Analytics to Guide Growth Strategy

FORT WORTH, TEXAS (May 3, 2017) — Workout Anytime, a fitness franchise focused on a high quality yet affordable fitness experience, has recently partnered with Fort-Worth based Buxton to utilize analytics in ...


April 25, 2017|Retail|Journey|Awareness|Persona|Analyst|Marketer|RE/Site Selector|blog

The Impact of Fast Fashion on the Retail Industry

In the age of see-now, buy-now fashion, traditional retailers are adopting new practices to keep up with the fast-paced shopping journey. While speed has always been the biggest pain point ...


April 24, 2017|Retail|Journey|Awareness|Persona|RE/Site Selector|article

Experts Talk RECon; Creating Unique Experiences for Consumers

GlobeSt.com asked industry experts, including Buxton President & CEO Tom Buxton, to share their expectations and predictions for the 2017 ICSC RECon.

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