Broken Bow, OK to Use Data Driven Approach in Economic Development Strategy

FORT WORTH, TEXAS (August 22, 2017) – Broken Bow, a city in southeastern Oklahoma with more than 4,000 residents, has partnered with Buxton to utilize analytics in its economic development strategy. Broken Bow will use these insights to recruit and retain the best retailers for the community and identify its visitor population.

“Broken Bow is taking a proactive approach to retail recruitment,” said Parker Key, director of sales for Buxton’s public sector division. “Buxton is thrilled to partner with Broken Bow to identify opportunities for retail recruitment and retention as well as to understand the visitor population.”

By becoming a Buxton client, Broken Bow will have access to SCOUT®, Buxton’s proprietary web-based real estate platform, giving city leaders data and information at their fingertips to analyze different areas of the city.

Buxton has worked with more than 750 communities across the country to improve economic development strategies. Other client cities include Wichita Falls, Texas; Ferguson, MO; Bryan, AR; and many others.

About Buxton

Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 4,000 clients in the retail, restaurant, healthcare, private equity and public sectors have relied on our insights to guide their growth strategies.

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Media Contact:
Katie Russell
(817) 332-3681

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